The “Lost” Experience

I'm intrigued by J.J. Abrams's use of various communication channels to transform Lost from a standard weekly TV series into an evolving experience for its viewers.  Recent initiatives include

• Oceanic Airlines's online ticketing service.
• the Hanso Foundation's corporate site.
• the Foundation's TV commercial.
• an acknowledgement of the Foundation's contribution to M:i:3 in that film's end credits.

I think Abrams clearly recognizes the Web's role in the lives of his target audience.  Like the owners and managers of various social networking sites, he also understands that he can build repeat traffic and brand loyalty by making viewers feel that they are members of an inside group and are somehow contributing to the effort.

Technorati tags: J.J. Abrams, Lost, Hanso Foundation, marketing